Referral program statistics and average numbers

Referral program statistics can give you great insights into how your campaign is performing. Below we list the average numbers associated with any referral campaign based on many brands using InviteReferrals. These numbers may vary greatly from case to case depending on the promotion type and content shared. Customers Referring friends (5%) 30% of satisfied customers are generally willing to refer products and services. But only 5% customers on an average actually do. For example, if you have 100 visitors on your site then 5 out of them will actually refer. Invites sent per Referrer (~100-200) Invites sent per Referrer (~100-200) On an average 100-200 invites are sent by a referral program participant. It means each of the 5 participants above would refer atleast 100-200 friends. This gives a reach of 1000 invites or ~10X reach. Invitereferrals has optimized the user experience to drive maximum referrals. For most cases, following is the percentage distribution of the invites sent through different referral channels. The effectiveness of each channel may vary depending upon the product. For FMCG product facebook might be most effective and for B2b linkedin. Facebook : 75-80% Email Invites : 15-20% Twitter, linkedin, google+ : 1-2%

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